The role of chatbots

The digital trends show steady growth in the realm of using chatbots in e-commerce, banking, customer support. Chatbots helps in reducing human errors and increasing more customer engagements. Chatbots are gaining more popularity than ever and they are totally bringing new ways of how businesses run marketing. They have become the latest addition to every marketer’s bag of strategies as being an early adopter can give you major advantages from customer support to lead generation.

There are two types of existing chatbots:

- AI-based bots
- Fixed bots or multiple-choice bots

Bots work for you all day every day – starting conversations, asking questions, and delivering qualified leads when they're live on your site.

Chatbots connect to your tech stack, automate workflows behind the scenes, and act as extensions of your sales and support teams.

Custom Bots ask the right questions to automatically prioritize and route new conversations for more efficient support.

Benefits of chatbots

• Proactive Customer Interaction
• Better Lead Generation
• Cost Saving
• Keeping up with the trend

I agree, to some extent, chatbots are confusing and time-consuming until you use the right keywords. People tend to keep the conversation simple and short. The enhanced chatbots would find newer heights in the coming days.

This decade will pave the way for more technological advancements.