Are you doing the right Social Media?

Have you have invested time and energy into social media, but still find that your lead generation results are lesser and slower??

Especially given the fact that social media has a 100% higher lead-to-close rate than outbound marketing.Is it really true? Let's have a look on the same.

If you want to boost your lead conversion rate through the power of social media, grab the six easy-to-implement tips below!

 1.Popularize Your Personal Brand

Want to stand out in a sea of social media buzz? Determine what differentiates your personal brand, sets it apart from the competition and makes it unique. Then clearly articulate each defining trait.

Use your social networks to express facts by incorporating it into your conversations, posts and marketing materials. Culture and values should not be overlooked when considering what content to share on social media.

 2. Always go for “What’s In It For Me?” Question

In order to capture the customers and audience attention, you need to answer their questions immediately.

Make sure your posts, tweets and daily interactions are straightforward with a clear call to action. Don’t leave a potential client guessing what you or your product is all about. The benefit should be spelled out and demonstrated in an easy to digest format.

 3. Get Creative

Creativity can be one of the best selling points and when effectively used can contribute to increased leads and conversion.

It defines you, sets you apart and allows people to connect with the juicy goodness that makes you undeniably you!

 4. Respond Gradually, not Spontaneously!!!

Want to lose a lead? Be slow to respond.

If someone has taken the time to reach out to you via social media, you need to take the time to respond in an appropriate time frame.

 5. Educate your Prospects

Social media offers business owners and entrepreneurs the ability to keep their message alive.

It is is an excellent way to share your knowledge in an intriguing and conversational manner.

 6. Follow-Up

You never want to leave a potential client decision to chance. Encourage your lead to move forward with further details. Whether it’s a follow-up tweet, a phone call, email or face-to-face meeting, make sure you circle back around.

Follow-up is a customer service no-brainier, but an often missed opportunity when it comes to lead conversion.

In the next upcoming blogs, I will be discussing much more facts that might interest you. So, stay tuned.

Benefits of Blogging for Business

There’s certainly a lot of hype around blogging these days – a lot of blogs on fashion, foods, film news, company profiles and many such are rolling out online every time thus enabling everyone a published author of the digital era.

Here, we dig deep and uncover the best and effective benefits of  Blogging for Business. As businesses in the B2B market continue to grow their online presence, they frequently look at other internet marketing opportunities of which they can take advantage. One of those options is a blog for their website. If your company does not practice content curation, your social media presence is likely overly brand-focused.

The ultimate goal of the website is to drive new business. Blogs play a crucial roll in this as well. Blogs can be set up directly within your website’s domain (for example, www.mycompany.com/blog) or off your company’s web domain (Ex: www.mycompanyblog.com). Now, lets indulge into the detailed results of Blogging.

Boost Search Ranking:

By blogging, you’re creating a better keyword focus for your site. Adding a blog to your business also allows Google to index more pages, which in turn also increases your search engine ranking.

A blog also helps to capture new visitors (and potentially new customers!) by continually adding new “pages” or content around different topics you write about on the blog. Blogs remain a great way to attract visitors using search engines looking for information on specific topics, and when you provide that information, your blog and website become a reliable source for customers.


Keep your website afresh and Visible:

Essentially, blogs and new blog posts keep your site fresh, and your rankings on the upward trend. This “freshness boost” helps you soar in rankings when people are searching on your products or services. Website needs to be updated in terms of the changing trends and updations online.

There is an art to discovering, organizing, and sharing the most relevant and highly shareable content that is custom-tailored to your target audience on a regular basis.

Brand Reputation

Having a blog is another great way to position yourself and your company in the market as an expert on any given topc. Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers.

Increase your Income:

Having a blog that’s regularly updated provides you with a new platform for earning some bucks. You can add an advertising sidebar and/or banner to your blog and use Google Adsense or create the widgets yourself and reach out to other businesses who might pay a fee to have their ad displayed there.


Once your blog is up and running, you can also generate additional income through sponsored blog posts. Other businesses either pay you to write about their organization (usually including a link to their site) or they’ll write a post themselves and pay you to publish it on your blog.

Stay Informed

A blog is your opportunity to set the record straight when it comes to your brand, and determine what kind of impression your clients and potential clients are getting.

Updating your blog with useful and relevant content also ensures that you remain completely informed when it comes to what’s going on in your industry.

Blogging can significantly expand your social audience and increase your reach—boosting your social lead generation and conversion.

Without this,you will fall behind and lose to your competitors in the social sphere. Do not let this happen; curate highly shareable content to attain recognition as an industry thought leader, magnify your website traffic, boost your social lead generation and ultimately win more new business.
Share your thoughts on business blogging.