Tuesday, November 18, 2014

A special note

With atmost emotional imbalance, I'm writing this blog. Its actually a mixture of emotions and feelings that I'm experiencing now. A 'NEW' office from pure 'Scratch'.



There were many instances where I could see nothing forward other than pure blankness. Tears rolled out even at clients doorsteps and roadsides, but we never gave up. The emotions, tortures, teases from friends, relatives in one way or the other motivated us rather than putting us down. There were many reminiscent moments which I can sadly remember. Of course, do I remember many sympathetic faces and smiles having the hidden feeling that I took the wrong path.

From Google searches from Inspirational Quotes, Branding quotes, and Success quotes , I slowly could see the emotional drift of putting myself in low pace searching Failure quotes, and depressed quotes. Again, there was a pain inside us. We were not ready to give up at any cost. Things were not at all easy but the spark was still there and it made us go.

In the competitive world of advertisement, it was really hard for us to survive especially when being a young woman entrepreneur. Clients and managers were not ready to take risks upon us because we got the usual excuses that they deal with ad agencies of 10 years and above. The point what we tried to understand or persuade ourselves is that it needs time to gain experience and years of excellence. We started believing in "Waiting for that moment".

We were ready to kickstart our works with meager amounts but only on the grounds that we deliver best and quality services adhering to deadlines. And that indeed paved us a way.We started to get small-small works and gradually see transformation. Memebres grew, clients grew, business expansions, investor plans, meetings, mentoring, opportunities, recognitions everything just fell for us.

It took us one years time to land in safely. Starting out with just two laptops and dongle, Anabytes grew and is still growing beyond boundaries. All we had was just a few branding thoughts, a flair to write and a mind of keen observation. When I was resigning my job in Chennai, I never had the re-thought that things would be hard enough. Youth temptations and dynamic thoughts urged me to move ahead no matter who all and what all turns against you.

I have immense pleasure to see Anabytes flourishing beyond boundaries which started off with a two-men army. It was purely a "Do or Die" situation for us and there was absolutely no looking back to this point. Somehow we were fortunate enough to get a few clients with smaller works and eventually picking momentum. At this genre, I would personally and officially thank all the Anabytical people who had contributed and still contributing to the growth of Anabytes without which we wouldn't be in a position like this today.

Some Happy Moments

Anabytes have now changed to a new office here in Cochin, near Kalyan Silks and we do have business operations in Aylesbury, UK. The happy faces of Anabytes employees, satisfied customers, late night works, team-outing, and even thoses stresses and frustrations gives immense joy these days.

The spirit of friendship and fraternity spans the four corners of the anabytes' thought consortium (because we don't like to call it a work place), and the result of this is quality work delivered on time. United we stand as one voice and a unified thought receptacle, and we call ourselves 'The Anabytical People'.












What is ANABYTES?

Anabytes is the premier provider of branding, strategy, and design for professional services firms. We believe in using aggressive strategy, savvy marketing, and cutting-edge thinking. Our design is powered by business thinking, and our strategy is fueled by our clients’ objectives.

Our approach to unlocking growth is built on three fundamentals:

  • Uncovering deeper insights
  • Building stronger brand relevance
  • Delivering engaging customer experiences


And we are able to drive impact by bridging the gap between strategy and execution by integrating a full range of growth enabling capabilities like marketing, innovation, digital, and design, and using our deep analytic skills to make the connections between consumer behavior and business demand.

Our diverse team allows us to see opportunities differently and break down silos to deliver unique solutions. We are a unique blend of best-in-class thinkers, creators and practitioners. We all look at the world differently, but we share common traits: We are curious, collaborative and optimistic, but also pragmatic. And our global presence means we can bring the best team to meet your challenge.

Our hybrid team works to build brand value and distinction. We push the boundaries of marketing channels, creating engaging experiences online and offline. We execute with insight-driven creative excellence that transforms touch points into measurable results.

What we do?

Some of our prenium clients take us as Digital partners and some go for short-term relationship. The remainder of our services run the gamut—from traditional marketing to the newest of new media. Many clients engage us to provide all of our offerings as a single, holistic package. Others engage with us on a project basis. These are some of our products which we excel at:


  • Brand™ Development
  • Company and Product Naming
  • Brand Voice and Messaging
  • Corporate Identity Standards
  • Website Design + Content Management Systems
  • Social Media Optimization
  • Search Engine Optimization
  • Mobile and Web Apps

What makes us UNIQUE?

Our strategy is simple, but not simplistic. We'll make every acquisition count and talk for your brand. We'll walk with you through thick-n-thin because we believe in building life-long relationships, trust and loyalty.

Tale-piece

After moving 2 times in 14 months, we finally arrived at our new permanent home on Manchu Complex, near Kalyan Silks. You can find us on the 2nd floor of Manchu Complex, on the PT Usha Lane, MG Road. If you’re in the neighborhood, we welcome you to stop by for a tour, a cold drink, and a great view of Soldiers’ and Sailors’ Monument of Anabytes!








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