Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain leverage to their business. There’s no doubt that social media is playing a crucial role in this battle.
It seems like every company is interested in how to become better at social media marketing, whether they’re just testing the heights of social media for the first time, or whether they have been on Twitter and Facebook for years and are trying to hone their process of social media lead generation.
No matter where your company stands on the spectrum of social media marketing, below are a few easy ways that you can get better results and improve your lead generation on social media.
How to Improve Your Social Media Marketing
1. Listen First, Then Talk
One of the great things about social media is that it makes it possible to proactively find out what problems and concerns are already being discussed by your audience.
For example, you can go on Twitter and search for keywords related to your industry or to the solution you sell, and immediately find out what people are saying. Are people complaining about a competitor, asking for ideas or referrals, asking for price quotes, or expressing frustration with some aspect of their current service provider?
Find out what people are saying, and be ready to respond with offers of assistance.
2. Manage Your Relationships More Efficiently
To be effective on social media you need to engage with people, build strong relationships, and then continue to nurture and maintain those relationships.
3. Set the Goals
To begin this process you need to understand who you are targeting and define what your business goals are. Social media is a great way to reach your target audience and engage them throughout the week. Make sure you know who you are targeting because social media is a great way to improve customer service, promotions, informing your audience and making your brand go viral.
4. Build Relationships with People Who Have Bigger Audiences
Even if you are relatively new to social media, don’t be afraid to find ways to jump into conversations. Don’t be afraid to strike up conversations with experts in your field, even if they have big audiences. That’s the best way to expand your audience, by getting retweeted and mentioned by people who can introduce you to their followers.
If you offer productive contributions to conversations and share your expertise, you’ll be likely to develop a reputation of your own as someone who is worth following.
5. Go beyond Facebook
It’s no secret that Facebook is the top social network, but interestingly enough it isn’t the best option for converting sales. Since 70 percent of consumers click through retail blogs and 68 percent of consumers research products through YouTube, you need to use other networks to help your conversion. - See more at:
6. Don’t Spam People
This should go without saying, but too many companies are still making the mistake of bombarding people with canned, insincere messages.
Remember, you’re talking with real people – act like it.
7. Lead by example
Becoming a social business means that everyone, including senior management, needs to be on board with the plan. Senior management should take an active and authentic role in the social media community, communicating openly and respectfully with everyone inside and outside the company. Seeing senior management leading by example like this goes a long way to determining how well the company uses social media.
8. Make Your Social Media Activities More Automatic – and More Personal
That said, there is a place for automated social media messages. Use tools like Hootsuite or Tweetdeck to schedule messages in advance, in bulk. Then use a dedicated 20-30 minutes per day to respond personally to questions, inquiries and to pose questions to people you follow on social media.
Social media is a promising tool because it enables us to put a human face on our companies and interact with customers in real time, with more focus and precision than ever before.
But make sure to do it the right way – with genuine authenticity and constructive contributions to the discussion.
9. Revamp Your Content Marketing Strategy
While photo and video sharing are currently dominating the social media scene, content marketing is still here to stay. In fact, all signs point to content marketing getting even bigger in 2014. Research shows that businesses that have blogs generate 67% more leads each month than companies that do not. Furthermore, studies also indicate that educational content is proving very effective when it comes to building an audience. This means that you need to revamp your content marketing strategy in 2014 – make sure that you’re blogging regularly and providing your audience with useful, engaging information in your content.
10. Be device friendly
If you plan on using social media as a part of your marketing strategy, you need to include a mobile strategy. Many consumers are using mobile devices to connect with social media and from their they will be directed to your website. This means it should be mobile friendly to improve the user experience and increase your chances for conversion.
Anabytes www.anabytes.com is an agile and progressive Web 2.0 style consultancy. We'll provide you with an outstanding, exciting, far-reaching and in-depth educational experience utilising social media experts who are experts in the true sense of the word, with proven track records of social media application in a business capacity.
If you are seeking social media solutions, aiming to increase on-line presence and revenue, looking for key strategic business insights, pick up the phone and call us, we can come to you and put together a free business report!
It seems like every company is interested in how to become better at social media marketing, whether they’re just testing the heights of social media for the first time, or whether they have been on Twitter and Facebook for years and are trying to hone their process of social media lead generation.
No matter where your company stands on the spectrum of social media marketing, below are a few easy ways that you can get better results and improve your lead generation on social media.
How to Improve Your Social Media Marketing
With reference to the market analysis, I'm summarizing some of the best ways to improve your Social media marketing.
1. Listen First, Then Talk
One of the great things about social media is that it makes it possible to proactively find out what problems and concerns are already being discussed by your audience.
For example, you can go on Twitter and search for keywords related to your industry or to the solution you sell, and immediately find out what people are saying. Are people complaining about a competitor, asking for ideas or referrals, asking for price quotes, or expressing frustration with some aspect of their current service provider?
Find out what people are saying, and be ready to respond with offers of assistance.
2. Manage Your Relationships More Efficiently
To be effective on social media you need to engage with people, build strong relationships, and then continue to nurture and maintain those relationships.
3. Set the Goals
To begin this process you need to understand who you are targeting and define what your business goals are. Social media is a great way to reach your target audience and engage them throughout the week. Make sure you know who you are targeting because social media is a great way to improve customer service, promotions, informing your audience and making your brand go viral.
4. Build Relationships with People Who Have Bigger Audiences
Even if you are relatively new to social media, don’t be afraid to find ways to jump into conversations. Don’t be afraid to strike up conversations with experts in your field, even if they have big audiences. That’s the best way to expand your audience, by getting retweeted and mentioned by people who can introduce you to their followers.
If you offer productive contributions to conversations and share your expertise, you’ll be likely to develop a reputation of your own as someone who is worth following.
5. Go beyond Facebook
It’s no secret that Facebook is the top social network, but interestingly enough it isn’t the best option for converting sales. Since 70 percent of consumers click through retail blogs and 68 percent of consumers research products through YouTube, you need to use other networks to help your conversion. - See more at:
6. Don’t Spam People
This should go without saying, but too many companies are still making the mistake of bombarding people with canned, insincere messages.
Remember, you’re talking with real people – act like it.
7. Lead by example
Becoming a social business means that everyone, including senior management, needs to be on board with the plan. Senior management should take an active and authentic role in the social media community, communicating openly and respectfully with everyone inside and outside the company. Seeing senior management leading by example like this goes a long way to determining how well the company uses social media.
8. Make Your Social Media Activities More Automatic – and More Personal
That said, there is a place for automated social media messages. Use tools like Hootsuite or Tweetdeck to schedule messages in advance, in bulk. Then use a dedicated 20-30 minutes per day to respond personally to questions, inquiries and to pose questions to people you follow on social media.
Social media is a promising tool because it enables us to put a human face on our companies and interact with customers in real time, with more focus and precision than ever before.
But make sure to do it the right way – with genuine authenticity and constructive contributions to the discussion.
9. Revamp Your Content Marketing Strategy
While photo and video sharing are currently dominating the social media scene, content marketing is still here to stay. In fact, all signs point to content marketing getting even bigger in 2014. Research shows that businesses that have blogs generate 67% more leads each month than companies that do not. Furthermore, studies also indicate that educational content is proving very effective when it comes to building an audience. This means that you need to revamp your content marketing strategy in 2014 – make sure that you’re blogging regularly and providing your audience with useful, engaging information in your content.
10. Be device friendly
If you plan on using social media as a part of your marketing strategy, you need to include a mobile strategy. Many consumers are using mobile devices to connect with social media and from their they will be directed to your website. This means it should be mobile friendly to improve the user experience and increase your chances for conversion.
Anabytes www.anabytes.com is an agile and progressive Web 2.0 style consultancy. We'll provide you with an outstanding, exciting, far-reaching and in-depth educational experience utilising social media experts who are experts in the true sense of the word, with proven track records of social media application in a business capacity.
If you are seeking social media solutions, aiming to increase on-line presence and revenue, looking for key strategic business insights, pick up the phone and call us, we can come to you and put together a free business report!
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