Have you have invested time and energy into social media, but still find that your lead generation results are lesser and slower??
Especially given the fact that social media has a 100% higher lead-to-close rate than outbound marketing.Is it really true? Let's have a look on the same.
If you want to boost your lead conversion rate through the power of social media, grab the six easy-to-implement tips below!
1.Popularize Your Personal Brand
Want to stand out in a sea of social media buzz? Determine what differentiates your personal brand, sets it apart from the competition and makes it unique. Then clearly articulate each defining trait.
Use your social networks to express facts by incorporating it into your conversations, posts and marketing materials. Culture and values should not be overlooked when considering what content to share on social media.
2. Always go for “What’s In It For Me?” Question
In order to capture the customers and audience attention, you need to answer their questions immediately.
Make sure your posts, tweets and daily interactions are straightforward with a clear call to action. Don’t leave a potential client guessing what you or your product is all about. The benefit should be spelled out and demonstrated in an easy to digest format.
3. Get Creative
Creativity can be one of the best selling points and when effectively used can contribute to increased leads and conversion.
It defines you, sets you apart and allows people to connect with the juicy goodness that makes you undeniably you!
4. Respond Gradually, not Spontaneously!!!
Want to lose a lead? Be slow to respond.
If someone has taken the time to reach out to you via social media, you need to take the time to respond in an appropriate time frame.
5. Educate your Prospects
Social media offers business owners and entrepreneurs the ability to keep their message alive.
It is is an excellent way to share your knowledge in an intriguing and conversational manner.
6. Follow-Up
You never want to leave a potential client decision to chance. Encourage your lead to move forward with further details. Whether it’s a follow-up tweet, a phone call, email or face-to-face meeting, make sure you circle back around.
Follow-up is a customer service no-brainier, but an often missed opportunity when it comes to lead conversion.
In the next upcoming blogs, I will be discussing much more facts that might interest you. So, stay tuned.
Especially given the fact that social media has a 100% higher lead-to-close rate than outbound marketing.Is it really true? Let's have a look on the same.
If you want to boost your lead conversion rate through the power of social media, grab the six easy-to-implement tips below!
1.Popularize Your Personal Brand
Want to stand out in a sea of social media buzz? Determine what differentiates your personal brand, sets it apart from the competition and makes it unique. Then clearly articulate each defining trait.
Use your social networks to express facts by incorporating it into your conversations, posts and marketing materials. Culture and values should not be overlooked when considering what content to share on social media.
2. Always go for “What’s In It For Me?” Question
In order to capture the customers and audience attention, you need to answer their questions immediately.
Make sure your posts, tweets and daily interactions are straightforward with a clear call to action. Don’t leave a potential client guessing what you or your product is all about. The benefit should be spelled out and demonstrated in an easy to digest format.
3. Get Creative
Creativity can be one of the best selling points and when effectively used can contribute to increased leads and conversion.
It defines you, sets you apart and allows people to connect with the juicy goodness that makes you undeniably you!
4. Respond Gradually, not Spontaneously!!!
Want to lose a lead? Be slow to respond.
If someone has taken the time to reach out to you via social media, you need to take the time to respond in an appropriate time frame.
5. Educate your Prospects
Social media offers business owners and entrepreneurs the ability to keep their message alive.
It is is an excellent way to share your knowledge in an intriguing and conversational manner.
6. Follow-Up
You never want to leave a potential client decision to chance. Encourage your lead to move forward with further details. Whether it’s a follow-up tweet, a phone call, email or face-to-face meeting, make sure you circle back around.
Follow-up is a customer service no-brainier, but an often missed opportunity when it comes to lead conversion.
In the next upcoming blogs, I will be discussing much more facts that might interest you. So, stay tuned.
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